February 26, 2025

How digital solutions help transit agencies improve the rider experience

Shauna Mercy
Senior Product Marketing Manager
Nick Milum
Product Manager

Why rider experience is key to public transit success

Public transit should be easy. Riders want a simple, stress-free way to get where they need to go. But outdated systems, clunky booking tools, and unreliable updates create frustration instead of convenience. Agencies feel the strain, too—trying to manage multiple platforms while keeping up with growing service demands.

When scheduling, booking, payments, and real-time updates all live in one place, everything runs smoother. Riders get a better experience. Agencies deal with fewer headaches. Everyone wins.

So, what does a great rider experience actually look like? And how can technology make it easier for both riders and agencies? Let’s dive in.

Simplify transit for everyone with an all-in-one app

Ever tried to plan a trip and ended up juggling multiple apps just to figure out your ride? It’s frustrating. For many riders, switching between different platforms for microtransit, paratransit, and fixed-route services is an everyday struggle. 

What to look for in a seamless transit solution:

  • All-in-one trip planning access: Can riders plan, book, and track trips across all transit modes in a single app?
  • Real-time support: Does the system provide live updates and multilingual support?
  • Real-time rider notifications: Does the system allow you to send personalized notifications or messages in bulk to riders?
  • Accessibility compliance: Is it WCAG 2.2 AA compliant to support riders with disabilities?

It’s not just inconvenient for riders—transit staff face challenges keeping everything aligned. 

  • All-in-one operations center: Can staff manage microtransit, paratransit, and fixed-route services from a single platform?
  • Future-ready: Can the system scale with growing ridership and service expansion?
  • Smart insights: Does it offer analytics to refine and optimize services?

How Spare helps:

  • All-in-One Rider App that consolidates trip scheduling, tracking, booking, and payment
  • Multimodal integration: Riders can effortlessly book multimodal trips within a fully integrated app, ensuring smooth transitions between transit modes.
  • Personalized rider communication: Leverage rider notifications and bulk messaging tools to communicate effectively with every rider.
  • Interoperability: Designed for full compatibility with other transit modes, emphasizing the importance of integrated mobility solutions.
  • Accessibility-first design that complies with WCAG 2.2 AA standards for an inclusive user experience

A smarter way for agencies to manage transit

  • All-in-one operations center: See your fleet in real time, adjust routes, and manage dispatch from one easy-to-use platform.
  • Scalable and future-proof to grow alongside agency needs
  • Data-driven insights that empower agencies to make informed decisions
A seamless all-in-one transit experience with Spare.

Faster, easier payments with contactless fare solutions

Ever been the last person in line because you’re fumbling for exact change while the driver—and the whole bus—waits? Riders feel that pressure every day. Cash-only payments slow everything down, frustrate passengers, and cause delays.

Agencies deal with the downside too—longer dwell times at stops, higher cash-handling costs, and security risks from carrying large sums of money.

Is your payment system making riders' lives easier?

  • Seamless payments: Can riders purchase and validate tickets across all transit modes in one system?
  • Contactless support: Does the platform support contactless payments and flexible pricing?
  • Digital wallet: Can it reduce reliance on physical fare infrastructure and paper tickets?
  • Reduced costs: Does the system allow riders to manage payments digitally (e.g., auto-reload, mobile wallets)?

How Spare helps:

  • With Spare Wallet, Tickets, and integrations with Masabi and Token Transit, riders can tap, scan, or pay in the way that works best for them—no more juggling multiple apps or payment methods.
  • Digital-first payments make it easy to add funds, set up auto-reloads, and track spending—all in one place
  • Contactless and QR code validation speeds up boarding, so no one gets stuck fumbling for change
  • Cost savings for agencies by cutting down on expensive, outdated fare collection methods
Faster, safer transit with tap-to-pay, digital wallets, and auto-reloads.

Making transfers easier for riders with seamless transit connections

Riders expect smooth transfers between fixed-route buses, microtransit, and paratransit. But when systems don’t talk to each other, trips get complicated, and riders are left stranded or confused.

When transit services don’t connect, riders struggle to complete trips. Long wait times, unpredictable transfers, and disconnected booking systems create frustration.

Dallas Area Rapid Transit (DART) tackled this challenge head-on by integrating Spare-powered GoLink microtransit into their fixed-route network. The result? A 1,013% increase in monthly boardings—proving that when transit modes are connected, more riders choose public transit.

How to make transfers smoother for riders:

  • One-click booking: Can riders easily plan, book, and pay for an entire trip—across multiple transit modes—in one place?
  • Smart transfers: Does the system help riders navigate transfers smoothly with real-time updates and clear instructions?
  • Data-driven improvements: Can agencies track rider habits and trip patterns to fine-tune service coordination?

How Spare Helps:

  • Unified trip planning that integrates fixed-route and on-demand services.
  • Optimized transfers with real-time updates and better coordination between modes.
  • Service coordination analytics to help agencies refine schedules and reduce wait times.


Real-time transit updates without the call center backlog

Nobody likes being left wondering when their bus will show up. When riders have to rely on call centers for updates, it leads to long wait times, frustration, and missed connections. Meanwhile, staff get overwhelmed answering the same questions all day.

Is your system keeping riders informed—without the hassle?

  • Accessible communication: Can riders easily access real-time updates in the modes they prefer, whether by voice or text?
  • AI-powered notifications: Does the system automate updates so riders  aren’t left guessing?
  • Always-on information: Can riders register for services, plan and book trips or get routine trip info they need anytime, even after hours? 

How Spare helps:

  • AI-powered trip alerts keep riders updated without clogging up call centers
  • Accessibility-focused design ensures everyone, including visually impaired riders, gets the info they need
  • Better workforce management by handling common questions automatically so that staff can focus on service and other operational needs
  • Multilingual support so every rider gets updates in the language they prefer


See how Spare can improve the rider experience for your agency

Riders expect a transit experience that’s simple, predictable, and stress-free. Transit agencies that invest in integrated solutions will not only improve operational efficiency but also build trust and loyalty among riders.

Spare helps agencies reduce complexity, lower costs, and make mobility more accessible and reliable.

Want to create a better experience for your riders? See how Spare is helping agencies simplify operations and improve the rider experience.

Shauna Mercy
Senior Product Marketing Manager
Product marketer focused on making transit more equitable by helping agencies adopt solutions that improve accessibility and overall rider experience.
Read more from 
Shauna Mercy
Nick Milum
Product Manager
Read more from 
Nick Milum

Overall, my experience with Spare has been overwhelmingly positive. The Team is incredibly knowledgeable and supportive, explaining the reasoning behind ride decisions, diligently researching issues, providing screenshots, and offering clear, transparent explanations.

Greg Bowen
,
Transit Manager, Auburn Transit Services

Ready to learn more about Spare?

By entering your email, you agree to our Terms of Use and Privacy Policy, and to receive emails from Spare. You may opt-out at any time.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.