Increasing Adoption of Self-Serve Booking in Paratransit
Real strategies and proven results from agencies boosting digital booking adoption without major disruption. Self-serve booking saves money and improves the rider experience, but getting riders to actually use it is the hard part.
This guide shows how transit agencies are driving adoption through targeted marketing, hands-on training, and smart measurement, not just launching an app and hoping for the best.
Inside, you'll find:
✅ Real results from agencies like MBTA, CCT, and Winnipeg Transit Plus
✅ Tactics that convert reluctant riders into confident digital users
✅ Key metrics to track and quarterly goal-setting frameworks
Get the proven strategies that help increase self-serve bookings.
“Once we unified dedicated vehicles and TNCs on a single platform, the experience changed immediately for riders. They could see their trip in real time, understand their fare, and know what to expect. From a staff perspective, it eliminated confusion and allowed us to focus on service instead of troubleshooting.”
